• Branding •

The Travel Industry Exhibition is the leading travel event in Australia. It is run by Sydney’s Exhibitions & Trade Fairs, and it focusses on providing high-quality, and luxury travel options for those in the travel industry. It is a 2-day event which gives industry professionals an opportunity to see, compare and discover new service providers such as hotels, airlines, technology, and more.

The brief was to create a brand that was bright, eye-catching, professional and youthful, creating a fun, inspiring and energetic atmosphere. It was important that it presented a sense of excitement and opportunity, and that it would work well with vibrant travel imagery.